After more than 40 years, The Trading Post will appear in print for the final time on 29 October as the company focuses exclusively on its online and mobile products.

After more than 40 years, The Trading Post will appear in print for the final time on 29 October as the company focuses exclusively on its online and mobile products.

The Trading Post's parent company, Telstra owned Sensis, confirmed the decision to discontinue the print edition, saying it was the result of the significant shift by consumers to buy and sell goods online.

'With print classifieds' usage declining significantly across and volumes, circulation and readership, it's unviable to continue producing the weekly print publications,' said Telstra media's head of classifieds Michael Padden.

'It is an increasingly competitive market so Trading Post's success as an organisation depends on making sound business decisions that set it up for the future'.

Tradingpost.com.au has seen ad revenue increase by 30% over the past two years, in stark contrast to print advertisement revenue which has significantly declined in the same period.

The Trading Post was first launched online in Sydney and Melbourne in 1994, and was fully purchased by Sensis in 2004 from Trader Media. (AdNews 9/10)