Shareholders of publicly listed digital and interactive marketing communications group, Bluefreeway, have overwhelmingly approved IPMG's offer to privatise the group.

IPMG became a substantial shareholder in the group of companies in April 2008. Since its initial investment IPMG has been a strong supporter of the group and has contributed significant resources and investment to recapitalise the parent company. This was needed as the business was undercapitalised and carrying excessive head office overheads.

Michael Hannan, Group Managing Director of IPMG said, 'This privatisation brings to IPMG the largest and most diversified group of digital and interactive marketing communication companies in Australia.'

'As members of IPMG, these companies are now in a prime position to grow their businesses substantially with the support of a strong parent company.'

'IPMG's history and heritage began in 1887. As a private Australian owned group, IPMG has built a very substantial business by exceeding our clients' expectations with our considerable range of products and services.'